ETC.: Selling Out
31. 10.–6. 12. 2024
Industra Art, Brno, Czech Republic

Artists: Željka Aleksić, Arbajt Kolektiv, FaceOrFactory, Kata Geibl, Pita Project (in collaboration with Urška Alič, Jože Barši, Lea Culetto, Patrik Dvorščak, Tomaž Furlan, Lin Gerkman, Jaka Juhant, Ajda Kadunc, Lucija Klauž, Maša Knapič, Natalija Kosmač, Lene Lekše, Miha Majes, Nik Erik Neubauer, Tajda Novšak, Neža Perovšek, Adrijan Praznik, Lara Reichmann, Svitlana Ryabishchuk, Anže Šmalc, Nina Tovornik, Neža Urbiha, Anita Wach and Bojan Jablanovec, Tom Winkler, Zoran Pungerčar, Nada Žgank, Nina Goropečnik, Rea Vogrinčič)

Most of us rarely stop to question the basic assumptions underlying our own labour: why we work, for whom, for how much pay, and what is the true significance of our work. If we did, we might realize that we are often blind to the systemic circumstances shaping our lives, thereby increasing the burden on individuals. This system, subtly promoted as following one's passion and loving what you do, often leads to overwork and unpaid labor, trapping individuals in  a vicious cycle of exhaustion and unfulfilled promises.

The art world is not an exception, with artists, curators, writers, and producers often juggling multiple roles, resources, and deadlines in a relentless cycle. Many find themselves wearing multiple hats, stretched thin to make ends meet. Despite the struggle, there's resilience. Artists persevere, constantly producing, exhibiting, and networking to maintain visibility in an ever-demanding industry. Yet, at what cost? Five art projects exhibited in the Selling Out exhibition in Brno explore the conditions of work in the art world and beyond as well as the issues of commodification.